Take a Deep Dive Into Your Analytics Data After Publishing Your Blog Post
This is one of the most overlooked items by new bloggers, partly because of the sheer amount of data available. It can quickly become overwhelming. After publishing your blog post, if you don’t analyze your blog’s performance, how will you ever know what’s working and what’s not?
For the most information, set up a Google Analytics account to see whether your content strategies are working, after publishing your blog post.
Look at the data a week after publishing your blog post to see how well it did immediately after publishing your blog post, along with over time.
Did it get as much traffic as you were expecting, when you were publishing your blog post?
How long did visitors stick around to read your post, and did they convert to email subscribers or paying customers?
How much of your existing traffic is from social media vs. referrals (people linking to your post) vs. direct channels (your teaser email)?
For example, if you have lots of direct but no social traffic, that could mean that you’re doing a great job with your teaser email, but it underperformed in the social arena.
Also if you have a higher number of users vs. new users, that means you’re reaching a niche audience that keeps coming back for more. If it’s the other way around or near parity, then you’re reaching a much broader audience that doesn’t return as often.
From this data, you can adjust your strategy beyond publishing your blog post to ensure the month-over-month growth of your blog.