Google started to index podcast content as of May 2019. This means that if users search for a specific podcast, the content will show up in the results. With search engines and gaining traffic through them, especially when you are in the early stages of development, you want as many quality at bats as possible. The more content you have that is high quality, the better your chance is to increase your credibility, be able to retain user interaction, and have returning viewers.
Transcribing your podcast episodes and posting the text ensures accessibility for internet users with disabilities and improves your search engine rankings.
Be sure to draw attention to the podcast transcripts on your website and inform listeners of how to find them.
Your audience should want to interact with your podcasts. This means not just stopping at dialogue. Optimize your podcast transcripts by adding images, takeaways, key points with timestamps, and summaries. This will allow you to rank higher for keywords.
Post supporting content to draw more listeners and readers to your podcast and website. For example, link your episode to photos or videos and gain more listeners and, as a result, better search engine rankings. You want your content to be as engaging as possible and the improvement in quality will be rewarded by search engines.