So you’re using podcasting to connect with your target markets better than ever before. This medium is effective when it comes to keeping your audience engaged, but are you truly getting the most out of your work?
Did you know that you can leverage your podcast for even more conversions? Publishing your podcast transcripts to your company website means you’ll have another way to rank in the search engine results for your top keywords.
How Do Podcast Transcripts Add to an SEO Strategy?
Google started to index podcast content as of May 2019. This means that if users search for a specific podcast, the content will show up in the results. With search engines and gaining traffic through them, especially when you are in the early stages of development, you want as many quality at bats as possible. The more content you have that is high quality, the better your chance is to increase your credibility, be able to retain user interaction, and have returning viewers.
Transcribing your podcast episodes and posting the text ensures accessibility for internet users with disabilities and improves your search engine rankings.
Be sure to draw attention to the podcast transcripts on your website and inform listeners of how to find them.
Your audience should want to interact with your podcasts. This means not just stopping at dialogue. Optimize your podcast transcripts by adding images, takeaways, key points with timestamps, and summaries. This will allow you to rank higher for keywords.
Post supporting content to draw more listeners and readers to your podcast and website. For example, link your episode to photos or videos and gain more listeners and, as a result, better search engine rankings. You want your content to be as engaging as possible and the improvement in quality will be rewarded by search engines.
Transcribing Your Podcast
Adding your podcast transcripts to your website is easy. First, download the episode audio file. Next, put the audio through a transcription software, which can include Sonix, Castos, or Trint, among others. Then review your content and perform competitor research to determine the keywords for which you want to rank.
Post the podcast transcripts to your website and optimize any applicable image alt tags and heading tags. Then go into Search Console and have Google index the page. Finally, annotate your work in Google Analytics.
If, through reading your podcast transcript, you are able to view your content from a different perspective, you may discover places where your podcast is clunky, repetitive, or needs tightening. Seeing the podcast structure, typed out, can give you the ability to notice organizational flaws in how your podcast is structured.
Once you commit to posting your podcast transcripts regularly, you can start creating future episodes with your SEO goals in mind. Adapt to market changes and promote new products or services more effectively than ever before. If podcasting has made a positive impact on your brand, don’t miss out on all that it can offer — Post your transcripts!