Content is information that has been created to be shared across different mediums in order to target a specific person or group of people.
Content comes in many different forms such as written content (online and print), video, podcasts, speeches, scripts, and transcripts.
A content writer can be involved with creating content in any one of those formats. Most commonly, content writers are involved with print or online copy.
With the progression of media technology, the Internet, and social media, content writers are involved in writing video transcripts, podcast transcripts, blog posts, and website pages. The majority of that content has a secondary purpose of advertising or marketing depending on the topic, product, or service you’re writing about, but not all of it is considered copywriting.