The Difference Between Content Writing and Copywriting
Content is information that has been created to be shared across different mediums in order to target a specific person or group of people.
Content comes in many different forms such as written content (online and print), video, podcasts, speeches, scripts, and transcripts.
A content writer can be involved with creating content in any one of those formats. Most commonly, content writers are involved with print or online copy.
With the progression of media technology, the Internet, and social media, content writers are involved in writing video transcripts, podcast transcripts, blog posts, and website pages. The majority of that content has a secondary purpose of advertising or marketing depending on the topic, product, or service you’re writing about, but not all of it is considered copywriting.
What Is Copywriting?
Copywriting involves writing content with the specific purpose of advertising and selling a product or service.
A copywriter is someone who produces written content with the purpose of persuading someone to purchase or at least consider purchasing a product or service. Copywriting can also be used to engage new customers or clients by encouraging them to sign up for an email newsletter or an online course.
As a Copywriter, you can expect to be writing copy for advertising and promotional materials including social media captions (paid and organic), product descriptions, sales pages, blog posts, email marketing, website landing pages, and sign-up forms.
There are many different forms of copywriting jobs available. Let’s discuss the skills needed to get into the copywriting field as a full-time career.
What Skills Does A Copywriter Need?
For those who want to be an in-house agency copywriter, that will require a Bachelor’s degree in English, Journalism, Digital Marketing, or other related fields of study.
Regarding freelance copywriting jobs, the door is open to more possibilities without the requirement of a formal degree. Many freelance copywriters learn the skills on their own and by shadowing experienced copywriters. Most of the skills you need to begin as a copywriter can be found in copywriting courses or certification programs online.
Primary copywriting skills
- Writing (this is a given)
- Search Engine Optimization (SEO)
- Understanding of email marketing, sales funnels, and the customer journey
- Use of colors, fonts, and other formatting techniques to convert readers to paying clients.
- Research and analysis skills
- Spelling, grammar, sentence structure, and paragraph structure
- Writing engaging headlines
Some of these skills can be learned by taking only one or two courses, especially SEO courses.
Choosing The Right Copywriting Course
When it comes to online copywriting courses, you have to be conscious of the fact that some courses might not provide what they promise. For that reason, I encourage you to know what your goal is by taking a course. Do your due diligence before signing up for any course before signing up and paying for it.
Here are some points to consider when looking for a copywriting course:
- Your budget
- Do the skills offered in the course match the skills you need to learn
- What reviews and testimonials say about the course content and customer service
- The amount of time you are expected to invest
- Qualifications and experience of the instructor
- Materials and technology requirements of the course
Available Copywriting Courses
Here is a list of courses to get you started with your research. There are many others available not listed here, so be sure to do your due diligence when selecting the course/s you will be taking.
- Copywriting Course
- Copywriting secrets (How to write copy that sells)
- The Creative Copywriter Academy
- Landing Page Design & Conversion Rate Optimization
Once you’ve got those skills under your belt, it’s time to go find copywriting jobs.
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