One of the main goals of marketing your company or brand is to increase online engagement. And one of the fastest ways you can do that is through a tool called a meta description. When you learn how to write meta descriptions, you unlock an invaluable SEO marketing tool.
So what is a meta description? Put simply, a meta description is an HTML attribute that describes the content of a webpage. The meta description displays as a snippet underneath a page’s title tag in the search engine results.
Let’s take a simple example. Let’s say your company sells designer sunglasses at a discounted price. When a user goes to search for this product, they’re probably Googling something like “discounted sunglasses” or “designer sunglasses on sale.” Identifying and including these keywords and phrases in your meta description increases the likelihood of someone clicking on your site, browsing your product, and converting to a sale.