YouTube is the second largest search engine and 2nd most visited website in the world to Google, so knowing the ins and outs of YouTube optimization is crucial to your channel’s growth and success.
When someone mentions SEO, you probably think about Google. But did you know that you can also optimize your YouTube videos? YouTube video optimization is a powerful tool since YouTube viewers watch 4 billion+ hours of video each month!
Optimize your videos to boost your online presence with millions of potential YouTube viewers.
If You Take Advantage Of This Opportunity, You Can:
- Capture attention
- Garner social media engagement
- Nurture your audience
- Gain better search rankings
If You Want To Get More Traffic, Views, and Subscribers, Try These Tactics:
Type in a keyword or phrase into the “Search Suggest” feature to create a list of potential keywords. These suggestions are great for SEO because they are keywords that users are typing into YouTube. Target low-competition keywords, narrow your list and use keywords that already have Google video results. Examples include how-to keywords, tutorials, and reviews. Make sure you include your keyword in the video itself, description, and title for full YouTube optimization.
Focus On High Audience Retention
If you want your videos to rank well, you need to create entertaining videos that make users watch longer. The longer users stay on your video, the higher your search results ranking will be. Create videos that keep your audience engaged by creating content that is valuable to them and fun to watch.
Encourage Video Comments
User comments can boost your video rankings, so encourage users to leave comments. And don’t forget to reply to their comments!
Ask users to subscribe to your channel in order to improve your ranking. To do this, simply ask users to subscribe to your channel at the end of your video, if they enjoyed the content.
When users start sharing your videos, it signals to YouTube that it must be quality content, which can boost your rankings.
Create Engaging Thumbnails and Titles
Creating engaging thumbnails and titles is the best way to improve your Click-through-rate (CTR). Upload your videos with appealing thumbnails and compelling titles to increase the likelihood of users clicking on your video. The higher your CTR the better when it comes to search rankings.
Consider Video Length
Longer videos consistently perform better than shorter ones on YouTube and in Google search. It’s hard to generalize the best length for your video since it depends on the content. Just ensure the content is engaging and users will want to watch it and share it!
Say Your Keyword
This is a commonly overlooked step in the realm of Youtube optimization. YouTube offers video transcription, so make sure you mention your keyword in your video in order for YouTube to better understand what it is about.
The first tag listed should be your target keyword or phrase. Be sure to also include variations of that word or phrase and add tags for related topics.
Promote Your Videos
Link to your videos on your blog posts, social media, and your email signature to get more views.
The Results Are Worth All The Work
YouTube optimization from a technical perspective is easy. Optimize your titles, descriptions, and tags.
But the most challenging part of optimizing your Youtube channel is engaging with your audience.
Take these processes and tips and focus your attention on these three things: entertain, educate, and equip. Do that and you’re golden.
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