How Can Small Business SEO Services Help Me?

Search Engine Optimization (SEO) is an essential tool in a small business’ digital marketing toolkit. SEO helps search engines understand the content on your page. The search engine then matches that content with search queries. When SEO best practices are applied, the quality of your web traffic can improve. It may also result in a lower bounce rate and higher engagement across your website.

SEO is one of the best methods to generate organic results for your website. A high-quality strategy can help your small business generate more leads, more traffic, more sales, and greater brand recognition. SEO is effective whether you have a brick-and-mortar business or specialize in digital products and e-commerce.

SEO and other organic marketing strategies use educational and entertaining content to engage your target audience. Organic methods also leverage keywords, website speed, and content to meet the needs of your customers. These strategies can generate business and increase audience engagement. They also support any paid marketing efforts you have in place.

You might be considering hiring a fantastic digital marketing agency to help you redesign or simply optimize your existing website for search engines. While that process might seem daunting, it helps if you know what you are looking for.

Here are a few steps that qualified digital marketing agencies follow when implementing an SEO strategy.

1. Goals

Before starting any marketing venture, you must have clear goals in mind. Establishing SMART goals will be the key to success.  SMART is an acronym for Specific, Measurable, Achievable, Realistic, and Timely. Remember that SEO is a long-term strategy. The goals that you set should reflect that.

2. Website Audit

It is crucial to run an audit of your website. The audit will help you understand the strengths and weaknesses of your current website better. SEO strategists use a variety of online tools to identify and focus on the aspects of your website that need to be changed. Whether it is technical issues or the content itself, an audit will help your team build a strategy.

3. Keyword Research 

Keywords are terms or phrases that summarize the contents of a webpage. Search engines use keywords to determine if a page is a match with a search query.

Keyword research is a critical phase in search engine optimization. It involves an in-depth look at popular search terms and valuable insights into your audience. Keyword research also offers a glimpse into search intent. It shows you how your audience is finding you and your competitors. This research helps SEO strategists to find opportunities for business growth.

4. Planning and Implementation

An SEO agency should lay out your optimization plan and how they will implement it. The strategy should incorporate web audit changes and how they will target the keywords important to your goals. As you implement the plan, your team should monitor your search ranking and the quality of web traffic coming in.

The SEO strategy should optimize the metadata to include keywords. Including keywords ensures that your search engine ranking will increase. Thus, allowing more customers to find you when their search query is relevant to your business, products, or services.

5. Content Creation

If you want to rank higher on search engines implementing a content strategy is necessary. Social media can play an integral role in your content strategy. Writing blogs and posting to social media platforms like LinkedIn or Twitter can give your SEO campaign the boost it needs. Content creation is also an excellent way to acquire backlinks. Backlinks help to establish domain authority, which improves SEO ranking.

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About ADVAN Design | SEO For Small Businesses

Here at ADVAN, we specialize in SEO for small businesses. We apply our digital marketing expertise to build local and national SEO rankings. Our passionate team will work with you to set clear goals that grow your business. We create and implement data-driven SEO strategies to get you results.

Ready to get started? Contact us today.

By Published On: July 12, 2021Categories: Local SEO Services for Small Business3.4 min read663 wordsViews: 542