2. Ramp up your garden center marketing with social media
It’s no secret that brick-and-mortar stores are having a hard time in the digital age. Customers now have unprecedented access to information online before making an offline purchase at one of your competitors’ locations. Researching first is not enough anymore– you need social media marketing too! Social media is an essential part to garden center marketing.
Your customers will be digitally empowered with all their research materials when they walk into the the area where you’re located if you’ve been posting videos regularly onto YouTube showcasing new products and inviting people out for events. The more content supporters see shared by businesses such as yours the more it will impact your in-store foot traffic.
Social media marketing can do wonders for your garden center marketing. These are just a few of the great ideas that you should use to get started.
• Save time by utilizing a social media strategy
• Gain insights into the customer experience
• Create valuable relationships via social media in order to have customers come back
• Entertain and further personalize your brand
Garden center marketing can benefit from preselling all areas of your garden center and those high-margin add-ons, cross-sells and upsells prior to the visit. Use video testimonials, tips or tricks for plant care, as well as events that are happening at other times in order to build excitement and awareness through any channel you have available.
If a customer is interested enough in plants they might not purchase anything but could be enticed by learning more about something like how best to feed their new pet with videos on Instagram such as “How To Feed Your Cat: A Guide”. If there’s an event coming up soon related even tangentially then getting them excited using content from social media can generate interest before it happens so customers who would never make it. Get all the design, branding, marketing and messaging support you need from Bloom, a greenhouse marketing agency.