Getting Started in Ghostwriting
So, how do you market yourself as a ghostwriter?
As with standard content writing careers, you need a portfolio of published work to showcase your talents. Having a portfolio takes away the guesswork for the hiring manager. They can see what you have to offer without taking too high of a risk.
Building Your Profile and Branding Yourself
Before going all-in as a ghostwriter, get published as widely as possible in the field you’d like to specialize in. Submit guest blog posts on sites with good authority, pitch to print magazines and industry publications within your field.
Build your authority within your niche. The more specialized you are, the higher price you can charge. I heard a saying once from another digital content professional that has stuck with me; “niche down to blow up.” Find your niche, dominate that space, and watch your career take off.
Be present on social media and interest forums. Post consistently about industry news and fresh developments to show your passion and how knowledgeable you are on the topic.
When you feel ready to brand yourself as a ghostwriter, share it across your entire online presence. This includes:
- Social media profile pages, banners, and posts
- A professional website clearly showing what you offer
- Professional email address (avoid popular free ones to show you are a proper business)
Increase your chances of being found online by learning more about search engine optimization (SEO) to get onto the first page of Google and other search engines.
Showcasing Your Credentials
Building an online profile is pointless if no one ever sees it. Display any published writing on your website and share it across your social media channels. Check periodically to make sure all the links are still working.
Keep a list of your published work with the hyperlinks so you can find them quickly. Google Sheets or Microsoft Excel are the easiest way to track your published content.
When you pitch to a business, online publication, or receive an inquiry, you can easily share a few highly relevant samples to show them you’re exactly what they’re looking for.